Tag Archives: Advertising

Finally a Captcha With a Message

Killing two birds with one Captcha

While following a link from Google News to The Hindu Newspaper I found a Captcha that does more than make you prove you are not a Bot. It makes you think.

 

Captcha with a conscience
Captcha with a conscience

Not only is the graphic… well… graphic, it is a social message that will be repeated and reinforced.

And it is cost effective from the advertising point of view. This is a perfect example of lateral thinking.

Getting people to prove that they are humans and not bots is a thankless task, and annoying to the users. I take my hat off to NLPCaptcha,  the company that thought this one up.

And here is another example.

 

A visit to the NLPCatcha web site shows the application of this technology for advertisers and marketers.

social-captchaThe Captchas I saw on the Hindu web site where social in nature, but advertisers can use these Captchas. They come with some interesting benefits.

  • Unlike banner ads, they must be focused on and interacted with.
  • There is a foolproof way of counting views.
  • It is a necessary security tool, but can provide a revenue stream for the web site.
  • The user knows they need to interact and read the Captcha, so they do not resent the time spent. The advertiser gets guaranteed attention.
  • Better user experience compared to the hated popups, and ignored banners.

This idea is a win-win situation for visitors, advertisers and web site owners.

There may be a down side, of course. Your message is being associated with an annoyance. But I think most users understand the need for verification  And they are easier to use that the ones that require you to squint at blurry and twisted words!

 

Lessons From A Master Copywriter

There is a very good discussion of an excellent advertising campaign by Tom Albrigton at ABC Copywriting.

cat-poster-rt-2My only added comment would relate to the Medium used. A HAND WRITTEN poster.  Marshall McLuhan said “The medium is the message” meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. The simple hand written poster has a greater impact that a professional looking poster would.

The the person who wrote this poster has a problem that is common, and posters are a common way of appealing for help. Recently a large area of Launceston was papered with hundreds of  laminated, professional looking colour posters about a lost or stolen dog, and offering a $5000 reward.

This poster is, for me, more effective. It is not just the message, that is discussed in detail in this post. The format, or medium contributes a powerful message itself.

Update: Tom advises that Merlin has been safely returned to his owner – sorry cats don’t have owners, they have STAFF.