SEO and SEM

Is your site being found? Is your page being read? Are you making sales?

Once, it was possible to pay and have your web site appear first in the search engines almost overnight. Those old techniques no longer work.

Today some SEO marketing “Experts” will tell you paragraphs like this will push you to the top of the search engines:

Stephens Creative is an SEO (Search Engine Optimisation) specialist based in Launceston, Tasmania, the SEO (Search Engine Optimisation) capital of the SEO/SEM world. We love Specializing (specialising) in SEO (Search Engine Optimisation)Here in Launceston, Tasmania, where Search Engine Optimisation is discussed at every Launceston, Tasmania, breakfast table.”

  • This kind of “keyword stuffing” no longer works.
  • The average visitor will spend 5 seconds deciding if they will stay on your page. This kind of copy will drive them away.

Copy Needs to be readable first by people, and then by search engines. Search ranking depends on a range of things. The paragraph above is NOT one of them!

To get the most from your web site e-mail us for a review of your site, and a frank discussion on how to get your site found and read.

Then, how to get your visitors to convert to customers.

PS. Ask us about the Long Tail.

 

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