Facebook, once again shows itself to be wanting. Mark Zuckerberg’s god is money, and to hell with all the poor people…
His position on the Du*b Fu*ks is on record.
One day, he will be held to account for his failures.
Even now, Facebook doesn’t have a single employee in the country of some 50 million people. Instead, it monitors hate speech from abroad. This is mainly done through a secretive operation in Kuala Lumpur that’s outsourced to Accenture, the professional services firm, and codenamed “Project Honey Badger.”
According to people familiar with the matter, the project, which handles many Asian countries, hired its first two Burmese speakers, who were based in Manila, just three years ago. As of June, Honey Badger had about 60 people reviewing reports of hate speech and other content posted by Myanmar’s 18 million active Facebook users. Facebook itself in April had three full-time Burmese speakers at a separate monitoring operation at its international headquarters in Dublin, according to a former employee.
Honey Badger employees typically sign one-year renewable contracts and agree not to divulge that the client is Facebook. Reuters interviewed more than a half-dozen former monitors who reviewed Southeast Asian content.
A Facebook official said outsourcing its content monitoring is more efficient because the companies it uses are specialists in ramping up such operations. He declined to disclose how many Burmese speakers the company has on the job worldwide, saying it was “impossible to know, to be definitive on that.”
Mike Schroepfer, Facebook’s chief technology officer, explained that prior to yesterday, “people could enter another person’s phone number or email address into Facebook search to help find them.” This function would help you cut through all the John Smiths and locate the page of your John Smith. He gave the example of Bangladesh where the tool was used for 7 per cent of all searches. Thing is, it was also useful to data-scrapers. Schroepfer wrote:
However, malicious actors have also abused these features to scrape public profile information by submitting phone numbers or email addresses they already have through search and account recovery. Given the scale and sophistication of the activity we’ve seen, we believe most people on Facebook could have had their public profile scraped in this way. So we have now disabled this feature. We’re also making changes to account recovery to reduce the risk of scraping as well.
the company disclosed they “do not know precisely what data the app shared with Cambridge Analytica or exactly how many people were impacted”.
Facebook chief executive officer Mark Zuckerberg said they calculated the 87 million figure by constructing “the maximum possible number of friends lists that everyone could have had over the time, and assumed that [Cambridge University scholar Aleksandr] Kogan queried each person at the time when they had the maximum number of connections that would’ve been available to them”.
“That’s where we came up with this 87 million number. We wanted to take a broad view that is a conservative estimate,” he said.
The REAL story here is that Facebook and Mark Zuckerberg has once again failed to offer any real protection to his users. The reason, of course it that the users are not the customers.
Facebook’s customers are those willing to pay for access to the astounding database of personal information that Facebook has developed. You can access this data by buying ads inside the Facebook platform, or using it sport information into your own database. This is what Cambridge Analytica did, and, apparently an endless list of others.
Remember, it is always easier to ask for forgiveness, than to ask for permission. This is a lesson Zuck (or F**k as many are now calling) him learned many years ago.
He considers his users as“Dumb Fu*k’s”for giving him their information. Well, I guess they are…
Welcome to the world of Farcebook. Time to #DeleteFacebook…
Social Media Marketing – DON’T Send Your Customers to Mark Zuckerberg
More and More, I see marketing campaigns sending customers to Social Media web sites.
Don’t do that! Really. Stop it now! The visitor is interested enough in you or your product to read a web page, blog post, tweet and look for more information. Instead of sending them to your web page, you are directing them to a site you do not and cannot control.
Bloggers are doing the same with Follow us on Twitter and Find us on Facebook buttons. A visitor has come to your site, hopefully to read your content and perhaps buy your products, and you then send them to Facebook. Mark Zuckerberg thanks you. Your customer has now become his. In the Internet age we all have the attention span of goldfish. Once your prospect hits Facebook they may follow you, but they may never actually engage you. It may be days or months before they return to your web site.
Don’t Send People to a Place You Do Not Control
“Ahh”, you say, “but we have build a GREAT site on Facebook and are getting thousands of Likes”. Perhaps you are, but what real engagement are you getting, and how much control do you have?
Many businesses have used a standard Facebook account and use it a business page. A Group has some advantages, but today Facebook is pushing everyone towards Fan Pages. Many businesses have fallen foul of Facebook’s ever changing rules and had there site taken down. See the account by Ars Technica. Some have had the page taken over by hackers or ex-employees who have changed passwords and locked the business out of it’s own site. And many people will use comments on a popular Fan Page as a platform for their own purposes.
Facebook Changes Again
At the end of March 2012 Facebook is changing the rules about pages again. Fan pages, or Facebook pages are now being brought into line with the normal user page. The look is changing. Here is the facebook page of one business before:
Some businesses have spent $50,000 (and perhaps more) getting pages like this designed. Now much of that work will be thrown away.
McDonalds Australia. A Big Marketing Campaign pointing to Facebook
McDonalds Australia have been running an advertising campaign featuring their Facebook page. Their web site ( it doesn’t work for me most of the time, I have Flash disabled) also has a link to this page. I tried clicking on the link to Facebook and got a rather disturbing pop-up.
Eventually I accepted the caution and when to the McDonalds Facebook page. The advertising campaign seems to have worked. They Have 285,580 persons who like their page. There was a reward for doing liking the site. Of those 277,965 have actually visited the site, but only 13,933 are Talking About the page.
This page will, of course change within the next week or so…
Be prepared for Damage Control
A quick browse through the comments on various posts indicate that many of the comments are less than flattering.
I wonder if I commented on the violent bout of food poisoning that almost put me in hospital after eating a McDonalds, would it be deleted? Would it help their marketing?
Keep your traffic at Home, Mark Zuckerberg has enough. Remember, Facebook is not there to help your marketing effort. Their goal is to get your customers engaged, gather information and target someone else’s advertising at them
A far better use for the precious seconds of their time someone has given you would be to direct them to you own web site. Preferably a custom landing page that has been designed to call them to action. Sign up for a news letter, subscribe to a feed or make a purchase.
Use Facebook and Twitter for Inbound Marketing
Facebook and Twitter have a very real place in marketing, but it is in the other direction. Don’t send people there. Use Tweets or posts to encourage people who find you on those sites to follow you because you point them to interesting content. If that content is on your web site, so much the better. The main thing is to give them something worth reading, commenting on or re-tweeting. Then they will bring their friends to you.
So when that Social Marketing Guru comes knocking, say “No, thank you, I would like to send my potential clients where I can control the message.”