The Chromebook Challenge Day Two – Write Space

Samsung Chromebook
The Samsung Chromebook

Well, here I am on day two of the 31 day Chromebook challenge. It has not been without problems, one of them causing me to use a Windows PC to do a remote support call. I now know how to do that from ChromeOS and will write about it when I can do some more research.

The first question I asked when I started using a Chromebook a couple of months ago was what will I use as a text editor? The obvious choice would seem to be Google Docs or a Google Drive Document. Drive (For now, I will call them Google Docs) has formatting, spell-check and word-count, all things important to a writer. And despite the the “without WiFi it is a brick” whining of the Microsoft Scroogled campaign’s lapdogs, it works perfectly offline, accessing and editing all your documents, as long as you have allowed them to sync with Google before going offline.

But I have one problem with Google Docs as a general purpose text editor. A Google document can be quite hard to view in field conditions. I spend a lot of my day on buses and in the sun, with my Samsung Chromebook Series 3 on my lap. A big, clear screen is vital.

I am currently using Write Space, a full-screen text editor. Write Space is basic. A handful of basic key-strokes, a status bar at the bottom of the screen with Words, Lines and Characters typed.

Write Space
Write Space, Configured the way I like it!

There is no menu, and no save option. Everything I type is saved locally. It has no file save option. Text just gets saved to the local Chrome storage, and is kept. To use it elsewhere, it must be cut and pasted to a Doc file, Keep, or a text file.

I using Write Space because of the simplicity of the screen and the ability to re-configure it. If you go to the Chrome > plugins > settings menu you can change the page width, font size and colour. Save the settings, and Write Space instantly updates its look an feel.

I am writing in a large, pale blue font on a dark blue background on a page that is 800 pixels wide. It is large, easy on the eyes and very responsive. It is visible in low light. I can read the large font easily when using the computer on my lap. It is a little reminiscent of the Wordperfect screen of the eighties, and easy on the eyes.

There is a spell-checker that works well, even when offline. The usual short cuts work, including the undo function.

When I hit the full-screen key (the equivalent of F11 in a Windows Chrome browser) I have a full, uncluttered and simple screen that allows me to work without distraction.

It is hard to get any simpler, and hard to think of more that a few hundred words to say about an editor that just works. I have never lost a word, and occasionally I copy everything into Keep so it will sync across every device I use.

All in all, I recommend Write Space as a simple and reliable text editor.

Enjoy!

The 31 Day Chromebook Challenge

Samsung Chromebook
The Samsung Chromebook

The Chromebook is a surprisingly capable platform. It is little understood and constantly maligned by people who speak without taking the time to understand the potential of it for accomplishing real work.

It is the wisdom of the herd that nothing important can be done on a Chromebook. The widely held belief that it cannot work without an Internet connection is just plain wrong. I have decided to put the Chromebook to the test with a 30 day challenge.

The challenge is not to use nothing but the Chromebook, but to always look for an alternative to using Windows or Linux.

I will use this Chromebook as my primary computer for a month, starting today. I have packed up my Desktop PC and put it in storage. I have a Windows laptop, and may need to use it for some specific tasks such as editing podcasts and using a scanner with OCR. But I will always try to find an alternative from the web to allow the  Chromebook to perform the same task. Time will tell how well I can survive without a full featured computer as my main device.

I will also use my Galaxy SIII Phone and Nexus 7 (2013 edition) tablet.

(This article was written on the Samsung Chromebook shown above)

 

 

Don’t Make This Social Media Marketing Mistake

Social Media Marketing – DON’T Send  Your Customers to Mark Zuckerberg

More and More, I see marketing campaigns sending customers to Social Media web sites.

Don’t do that! Really. Stop it now! The visitor is interested enough in you or your product to read a web page, blog post, tweet and look for more information. Instead of sending them to your  web page, you are directing them to a site you do not and cannot control.

Bloggers are doing the same with Follow us on Twitter and Find us on Facebook buttons. A visitor has come to your site, hopefully to read your content and perhaps buy your products, and you then send them to Facebook. Mark Zuckerberg thanks you. Your customer has now become his. In the Internet age we all have the attention span of goldfish. Once your prospect hits Facebook they may follow you, but they may never actually engage you. It may be days or months before they return to your web site.

Don’t Send People to a Place You Do Not Control

“Ahh”, you say, “but we have build a GREAT site on Facebook and are getting thousands of Likes”. Perhaps you are, but what real engagement are you getting, and how much control do you have?

Many businesses have used a standard Facebook account and use it a business page. A Group has some advantages, but today Facebook is pushing everyone towards Fan Pages. Many businesses have fallen foul of Facebook’s ever changing rules and had there site taken down. See the account by Ars Technica. Some have had the page taken over by hackers or ex-employees who have changed passwords and locked the business out of it’s own site. And many people will use comments on a popular Fan Page as a platform for their own purposes.

Facebook Changes Again

At the end of March 2012 Facebook is changing the rules about pages again. Fan pages, or Facebook pages are now being brought into line with the normal user page. The look is changing. Here is the facebook page of one business before:

This is how the Easy Luchbox page looked on Facebook

 

And After:

 

easy lunchbox facebook page now

Some businesses have spent $50,000 (and perhaps more) getting pages like this designed. Now much of that work will be thrown away.

 

McDonalds Australia. A Big Marketing Campaign pointing to Facebook

McDonalds Australia have been running an advertising campaign featuring their Facebook page. Their web site ( it doesn’t work for me most of the time, I have Flash disabled) also has a link to this page. I tried clicking on the link to Facebook and got a rather disturbing pop-up.

Eventually I accepted the caution and when to the McDonalds Facebook page. The advertising campaign seems to have worked. They Have 285,580 persons who like their page.  There was a reward for doing liking the site. Of those 277,965 have actually visited the site, but only 13,933 are Talking About the page.

This page will, of course change within the next week or so…

Be prepared for Damage Control

A quick browse through the comments on various posts indicate that many of the comments are less than flattering.

Comment on McDonalds Facebook Page
More less that flattering comments

 

I wonder if I commented on the violent bout of food poisoning that almost put me in hospital after eating a McDonalds, would it be deleted? Would it help their marketing?

Deleting comments because they do not meet your approval is a dangerous move. People do not like to be censored.

Keep your traffic at Home, Mark Zuckerberg has enough. Remember, Facebook is not there to help your marketing effort. Their goal is to get your customers engaged, gather information and target someone else’s advertising at them

A far better use for the precious seconds of their time someone has given you would be to direct them to you own web site. Preferably a custom landing page that has been designed to call them to action. Sign up for a news letter, subscribe to a feed or make a purchase.

Use Facebook and Twitter for Inbound Marketing

Facebook and Twitter have a very real place in marketing, but it is in the other direction. Don’t send people there. Use Tweets or posts to encourage people who find you on those sites to follow you because you point them to interesting content. If that content is on your web site, so much the better. The main thing is to give them something worth reading, commenting on or re-tweeting. Then they will bring their friends to you.

So when that Social Marketing Guru comes knocking, say “No, thank you, I would like to send my potential clients where I can control the message.”